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Orkut

What it does: 

Orkut is a social networking site that connects people with friends, colleagues and family. It is geared towards people who want to form networks and linkages.

When to use it: 

If your constituency or allies are using it. If you are working in Brazil.

When not to use it: 

If no one in your network is using it.

Where: 

Orkut is the dominant social networking site in Brazil and India. Also worth mentioning are Pakistan and Paraguay.

Strengths: 

Good for general outreach and fundraising. It is quite good for setting up 'groups' around themes and issues, and inviting other Orkut users to join them.

Weaknesses: 

It is not good for representing an organisation, unless the aim of your organisation is networking. Do not rely solely on Orkut to represent your campaign.

Suggested use: 

Create a community for your issue or campaign and encourage people to join to stay up-to-date on developments.

Owned by: 

Google - www.google.com

Security concerns: 

It was popular in Iran, United Arab Emirates, and Saudi Arabia until it was blocked by those governments. A computer worm was successful in propagating banking details, user names and passwords.