Reaching Online Communities
Social networking sites offer you new ways of connecting with people online who have specific interests or belong to specific communities. They can also be used to inform and communicate with stakeholders who have an internet connection and are members of the particular social networking site you are using. We would suggest surveying your stakeholders to see if any of them use these sites before incorporating social networking into your campaign strategy. These sites are not good for engendering deep engagement in their users, but they are great for the 'light touch'.
Different sites are popular in different regions. Facebook is ubiquitous in the US and Egypt, Orkut is popular in Russia and Brazil and Friendster dominates the Phillipines.
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MySpace is a social networking website offering an interactive, user-submitted network of friends, personal profiles, blogs, groups, photos, music and videos internationally. Geared towards individuals who want to post information about themselves on the web.
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Facebook is a social networking site that connects people with friends and others who share similar interests. It is geared towards people who want to form networks and linkages.
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Orkut is a social networking site that connects people with friends, colleagues and family. It is geared towards people who want to form networks and linkages.
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It is a social networking site designed for connecting with your friends and finding new ones.
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Mobile application to upload photos and video from your phone to web-based services like Flickr, blip.tv, wordpress. Can tag and add comments on the phone. Back up the contacts on your phone to the web. Get others' photos, videos on your phone.
