What it does: 

Essentially this is a blog for short items you've 'tumbled' upon.

When to use it: 

If you have several short items that you want to keep track of. Works well with different media - pictures, web pages, text, etc.


It is easy to create your own tumble log with an address like 'nameofyourcampaign.tumblr.com'. It also has buttons for your browser that allow you to capture URLs for your Tumble blogs.


It is not for long blog posts. It also does not allow you to tag or categorise your posts, which is a huge weakness.

Suggested use: 

Keep constituents informed of items around the web that are related to your campaign.

Owned by: 

Tumblr, Inc - www.tumblr.com