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Tumblr

What it does: 

Essentially this is a blog for short items you've 'tumbled' upon.

When to use it: 

If you have several short items that you want to keep track of. Works well with different media - pictures, web pages, text, etc.

Strengths: 

It is easy to create your own tumble log with an address like 'nameofyourcampaign.tumblr.com'. It also has buttons for your browser that allow you to capture URLs for your Tumble blogs.

Weaknesses: 

It is not for long blog posts. It also does not allow you to tag or categorise your posts, which is a huge weakness.

Suggested use: 

Keep constituents informed of items around the web that are related to your campaign.

Owned by: 

Tumblr, Inc - www.tumblr.com